Inbound Marketing Week
The ITPR Group

The itpr Group presents

Inbound Marketing Open House & Clinic

as part of

The Global Inbound Marketing Event

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Inbound Marketing Open House & Clinic

3rd June 2014

Location: The Institute of Directors, Pall Mall, London, SW1Y 5ED

A choice of three sessions: 

08.15 – 10.00           Breakfast and an Introduction to Inbound Marketing commencing at 8.45 am

12.30 – 14.00           Buffet lunch and an Introduction to Inbound Marketing commencing at 12.45 pm

16.30 – 19.00           An introduction to Inbound Marketing followed by drinks and canapés at 18.00 pm

The day will focus on the value and benefits of Inbound Marketing, lead generation, search engine optimisation, content creation and PR. During the day a number of experts will be available to answer your questions and provide FREE consultation to assess your readiness and suitability for Inbound Marketing and to answer any questions you may have. These morning or afternoon consultation sessions will be based around a review of your website to create a practical plan to improve your marketing, PR and lead generation on a 1:2:1 exclusive basis. You will also have the opportunity to quiz our experts on any aspect of Inbound Marketing.

Session Descriptions

An Introduction to Inbound Marketing

  • What is Inbound Marketing? How does it benefit my company? Why should I consider it?
  • How does Inbound Marketing work with PR? How will HubSpot help me to improve Inbound Marketing?
  • Case study about a technology software company that has embraced and combined Inbound Marketing & PR strategy and the impact on lead generation.
  • Q&A with the B2B Marketing Lab's marketing scientists & the itpr PR & content experts.

FREE 1:2:1 Inbound Marketing Clinic sessions –  with a choice of itpr & B2B Marketing Lab experts:

  • Content Experts – How to pack a punch with your Marketing collateral! Is your existing collateral generating leads for you? Speak to our content experts about how to create the most effective content for your business.
  • PR Clinic – Do you have a PR strategy and an approach to the media? Can you explain your company and product offering without any jargon? Speak to our B2B & Tech PR experts about how to build a PR programme that is right for your business.
  • Inbound Marketing Experts –  Do you have an existing Inbound strategy that needs a spring clean. Have you been contemplating Inbound but don't know where to start? Speak to our Inbound experts and we can help you create a customised, effective Inbound Marketing campaign.
  • HubSpot Experts – Are you an existing HubSpot customer or are you contemplating implementing HubSpot? Book a slot with our HubSpot experts to workshop an existing problem or ask our experts anything HubSpot related.
  • Search Experts – How to make Google love your website! Ask our search experts anything about your organic search strategy
  • PPC Experts – Currently spending a fortune on PPC with very little ROI? Always assumed that PPC was a waste of money? Speak to our PPC experts and discuss how you can implement an effective, lead generating PPC campaign without breaking the bank.

Prior to the event, submit your background documents to be analysed by the B2B Marketing Lab's marketing scientists & the itpr PR & content experts. These sessions give you the opportunity to discuss your questions in detail with these experts. During the last part of your session you will be provided with a six-point plan to improve your marketing programmes and some ideas to help you to develop your own Inbound Marketing campaigns.

Agenda

08.15  Tea, Coffee and Croissants
08.45 – 10.00 

An Introduction to Inbound Marketing

10.30 – 11.45

Individual Inbound Marketing Clinic sessions with itpr & B2B Marketing Lab experts.

12.30 – 14.00 

A buffet lunch & An Introduction to Inbound Marketing

14.30 – 15.45      Individual Inbound Marketing Clinic sessions with itpr & B2B Marketing Lab experts.
16.30 – 18.00     

An Introduction to Inbound Marketing

18.00 - 19.00  

Drinks and canapés

 

Register for our event now